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In spatial analysis, the Huff model is a widely used tool for predicting the probability of a consumer visiting a site, as a function of the distance of the site, its attractiveness, and the relative attractiveness of alternatives.
This method would ignore sales that were only possible this year, for reasons such as a merger or acquisition or the launch of a new product or store. However, there is a significant choice of alternative methods of calculation, which makes it difficult to compare figures quoted by different retailers. [1]
Data Analysis Expressions (DAX) is the native formula and query language for Microsoft PowerPivot, Power BI Desktop and SQL Server Analysis Services (SSAS) Tabular models. DAX includes some of the functions that are used in Excel formulas with additional functions that are designed to work with relational data and perform dynamic aggregation.
Supermarkets stock dozens of options for any given food item, and if you're trying to save money, generic or store brands usually offer a better deal. However, this isn't always the case. So ...
For example, a retail chain's finding that its same-store sales at location A for the week-long shopping rush before Christmas are greater than those at location B is a useful piece of data. That data would have been less useful if only chain-wide sales for that week were known (with all stores averaged together), or if only year-long sales ...
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All-commodity volume (ACV) is a weighted measure of product availability, or distribution, based on total store sales. In other words, ACV is the percentage of sales in all categories that are generated by the stores that stock a given brand (again, at least one SKU of that brand) (note: ACV can be expressed as a percentage or as a dollar value (total sales of stores carrying brand).