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The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts .
A bra, short for brassiere or brassière (US: / brəˈzɪər /, UK: / ˈbræsɪər, ˈbræz -/; French: [bʁasjɛʁ]), is a form-fitting underwear that is primarily used to support and cover a woman's breasts. A typical bra consists of a chest band that wraps around the torso, supporting two breast cups that are held in place by shoulder straps.
Trashy Lingerie: 1973 US US Triumph International: 1886 Germany Brazil/China/Thailand True & Co. 2012 US China Ultimo: 1999 ceased 2015: UK India Van de Velde N.V. 1919 Belgium China Vanity Fair: 1919 US US, Honduras Vassarette: 1958 US Vietnam Vedette Shapewear: 1983 US Unknown Victoria's Secret: 1977 US China Wacoal: 1946 Japan China What ...
Lingerie displayed on women's mannequins. Lingerie (UK: / ˈlæ̃ʒəri, ˈlɒn -/, US: / ˌlɒnʒəˈreɪ, ˌlænʒəˈriː /, [1] French: [lɛ̃ʒʁi] ⓘ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to ...
List of bra designs. Full-cup bra. Plunge. Balconette. There are many brassiere designs suitable for a wide variety of business and social settings and suitable to wear with a variety of outer clothing. The bra's shape, coverage, functionality, fit, fashion, fabric, and color can vary widely. Some bras are designed to offer basic, practical ...
Women of the 1930s brought the corset back, now called the "girdle". The garment lacked the whalebone and metal supports and usually came with a brassiere (now usually called a "bra") and attached garters. During World War II, elastic waistbands and metal snaps gave way once again to button fasteners due to rubber and metal shortages.
Ida Rosenthal (née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian-born American dressmaker and businesswoman who co-founded Maidenform.Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.
1935 (brand origin) Website. www.wonderbra.co.uk. The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, [1] the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company ...
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