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A folded brochure can be made by using a sheet of the next larger size (for example, an A4 sheet is folded in half to make a brochure with size A5 pages). An office photocopier or printer can be designed to reduce a page from A4 to A5 or to enlarge a page from A4 to A3.
A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.
Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service.
A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
A folio (from Latin foliō, abl. of folium, leaf [2]) is a book or pamphlet made up of one or more full sheets of paper, on each sheet of which four pages of text are printed, two on each side; each sheet is then folded one time to produce two leaves. Each leaf of a folio book thus is one half the size of the original sheet.
Quarto (abbreviated Qto, 4to or 4º) is the format of a book or pamphlet produced from full sheets printed with eight pages of text, four to a side, then folded twice to produce four leaves. The leaves are then trimmed along the folds to produce eight book pages. Each printed page presents as one-fourth size of the full sheet.
A series sizes are related in that the smaller dimension of a given size is the larger dimension of the next smaller size, and folding an A series sheet in half in its larger dimension—that is, folding it in half parallel to its short edge—results in two halves that are each the size of the next smaller A series size. As such, a folded ...
A4 (roughly letterhead size) A5 (roughly half letterhead size) DL (compliments slip size) A6 (postcard size) Flyers are inexpensive to produce and they required only a basic printing press from the 18th century to the 20th century. Their widespread use intensified in the 1990s with the spread of less expensive desktop publishing systems.