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In February 2011, Burt's Bees CEO (2006–2011) John Replogle left to become CEO and president of Seventh Generation Inc. [16] In 2011, Nick Vlahos, a 15-year veteran of The Clorox Company, was named vice president and general manager of Burt's Bees, effective April 2011. [17] In 2017, Vlahos left Clorox and was named CEO of the Honest Company ...
Beezin' is a trend dating back to 2013 in which a person applies Burt's Bees brand lip balm onto the eyelids. [26] The practice is done in order to feel a sensation of being high or drunk, and even to increase the desired effects of alcohol and other substances. [27] In 2022, Beezin' became a viral trend on the social media platform TikTok. [28]
A teenager partaking in Beezin' Beezin' is the practice of applying Burt's Bees brand lip balm, often menthol or peppermint flavored, to one's eyelids. [1] This practice, besides causing a stinging in the eyes, is purported to induce or heighten the sensation of being drunk or high, [2] or create a state or perceived state of enhanced alertness.
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