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Product activation is a license validation procedure required by some proprietary software programs. Product activation prevents unlimited free use of copied or replicated software. Unactivated software refuses to fully function until it determines whether it is authorized to fully function. Activation allows the software to stop blocking its use.
On Windows 10 and Windows 11, the activation process can also generate a "digital entitlement", which allows the operating system's hardware and license status to be saved to the activation servers, so that the operating system's license can automatically be restored after a clean installation without the need to enter a product key.