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It is imperative in inferring information from data and adhering to a conclusion or decision from that data. Data analysis can stem from past or future data. Data analysis is an analytical skill, commonly adopted in business, as it allows organisations to become more efficient, internally and externally, solve complex problems and innovate. [46]
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Data literacy is the ability to read, understand, create, and communicate data as information. Much like literacy as a general concept, data literacy focuses on the competencies involved in working with data. [1] It is, however, not similar to the ability to read text since it requires certain skills involving reading and understanding data. [2]
Data analysis focuses on the process of examining past data through business understanding, data understanding, data preparation, modeling and evaluation, and deployment. [8] It is a subset of data analytics, which takes multiple data analysis processes to focus on why an event happened and what may happen in the future based on the previous data.
Data analysts typically use statistical methods to test these hypotheses and draw conclusions from the data. For example, a data analyst might analyze sales data to identify trends in customer behavior and make recommendations for marketing strategies. [37]
Data presentation architecture weds the science of numbers, data and statistics in discovering valuable information from data and making it usable, relevant and actionable with the arts of data visualization, communications, organizational psychology and change management in order to provide business intelligence solutions with the data scope ...
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In other words, business intelligence focusses on description, while business analytics focusses on prediction and prescription. [1] Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, [2] and fact-based management to drive decision making.