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It becomes more likely that the receiver will trust the predominant form of communication, which to Mehrabian's findings is the non-verbal impact of tone+facial expression (38% + 55%), rather than the literal meaning of the words (7%).
Later research on short-term memory and working memory revealed that memory span is not a constant even when measured in a number of chunks. The number of chunks a human can recall immediately after presentation depends on the category of chunks used (e.g., span is around seven for digits, around six for letters, and around five for words), and even on features of the chunks within a category.
The Miller's law used in communication was formulated by George Armitage Miller (1920–2012), a professor of psychology at Princeton University, as part of his theory of communication. According to it, one should suspend judgment about what someone else is saying to first understand them without imbuing their message with personal interpretations.
Rule of seven may refer to "The Magical Number Seven, Plus or Minus Two", a highly cited paper in psychology; The "half-your-age-plus-seven" rule; Rule of sevens, establishing age brackets for determining capacity to give informed assent or to commit crimes or torts
Continuity and Consistency: Communication is an unending process. It requires repetition to achieve understanding. Repetition, with variation, contributes to learning both facts and attitudes. Channels: Use established channels of communication—channels the receiver uses and respects. Creating new channels is difficult.
It has been suggested by some commentators [19] that interlocking networks of computer-mediated lateral communication could diffuse single messages to all interested users worldwide as per the six degrees of separation principle via information routing groups, which are networks specifically designed to exploit this principle and lateral diffusion.
In persuasive communication, the order of the information's presentation influences opinion formation. The law of primacy in persuasion, otherwise known as a primacy effect, as postulated by Frederick Hansen Lund in 1925 holds that the side of an issue presented first will have greater effectiveness in persuasion than the side presented subsequently. [1]
In communication, the Goldilocks principle describes the amount, type, and detail of communication necessary in a system to maximise effectiveness while minimising redundancy and excessive scope on the "too much" side and avoiding incomplete or inaccurate communication on the "too little" side.