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  2. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. [1] Qualitative research methods have been used in sociology, anthropology, political science, psychology, communication studies, social work, folklore, educational research, information science and software engineering ...

  3. Focus group - Wikipedia

    en.wikipedia.org/wiki/Focus_group

    [1] [2] [3] Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discussions. [4] A focus group is also used by sociologists, psychologists, and researchers in communication studies, education, political science, and public health. [4]

  4. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    Qualitative research is used in both consumer research and business-to-business (B2B) research. However, qualitative research methods are used depending on whether consumers or business decision-makers are being inter-viewed. In consumer research, a range of qualitative methods are used, particularly in-depth interviews, focus groups and ...

  5. Qualitative psychological research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_psychological...

    Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used.

  6. Thematic analysis - Wikipedia

    en.wikipedia.org/wiki/Thematic_analysis

    Thematic analysis is often understood as a method or technique in contrast to most other qualitative analytic approaches – such as grounded theory, discourse analysis, narrative analysis and interpretative phenomenological analysis – which can be described as methodologies or theoretically informed frameworks for research (they specify ...

  7. Participant observation - Wikipedia

    en.wikipedia.org/wiki/Participant_observation

    Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography.This type of methodology is employed in many disciplines, particularly anthropology (including cultural anthropology and ethnology), sociology (including sociology of culture and cultural criminology), communication studies, human geography, and social ...

  8. Grounded theory - Wikipedia

    en.wikipedia.org/wiki/Grounded_theory

    Legitimize careful qualitative research, the most important goal, because, by the 1960s, quantitative research methods had gained so much prestige that qualitative research had come to be seen as inadequate. [3] A turning point in the acceptance of the theory came after the publication of Awareness of Dying.

  9. Semi-structured interview - Wikipedia

    en.wikipedia.org/wiki/Semi-structured_interview

    Since a semi-structured interview is a combination of an unstructured interview and a structured interview, it has the advantages of both. The interviewees can express their opinions and ask questions to the interviewers during the interview, which encourages them to give more useful information, such as their opinions toward sensitive issues, to the qualitative research.

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