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The shift in color perception from dim light to daylight gives rise to differences known as the Purkinje effect. The perception of "white" is formed by the entire spectrum of visible light, or by mixing colors of just a few wavelengths in animals with few types of color receptors.
Still, in other research, using pastels or neutral colors can affect the infant's perception to recognize color and give a better insight into their world of color psychology. Ecological valence theory has been cited as a possible reason for differences in color preferences between adults and infants. [ 80 ]
The color of food can affect sweetness perception. Adding more red color to a drink increases its perceived sweetness. In a study darker colored solutions were rated 2–10% higher than lighter ones despite having 1% less sucrose concentration. [41] The effect of color is believed to be due to cognitive expectations. [42]
Chromesthesia or sound-to-color synesthesia is a type of synesthesia in which sound involuntarily evokes an experience of color, shape, and movement. [ 1 ] [ 2 ] Individuals with sound-color synesthesia are consciously aware of their synesthetic color associations/ perceptions in daily life. [ 3 ]
Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent process.
The observer then perceives a cyan (or magenta) square on the blank sheet. This complementary color afterimage is more easily explained by the trichromatic color theory (Young–Helmholtz theory) than the traditional RYB color theory; in the opponent-process theory, fatigue of pathways promoting red produces the illusion of a cyan square. [39]
In perception research, the memory color effect is cited as evidence for the opponent color theory, which states that four basic colors can be paired with its opponent color: red—green, blue—yellow. This explains why participants adjust the ripe banana color to a blueish tone to make its memory color yellow as gray. [10]
A uniform color space (UCS) is a color model that seeks to make the color-making attributes perceptually uniform, i.e. identical spatial distance between two colors equals identical amount of perceived color difference. A CAM under a fixed viewing condition results in a UCS; a UCS with a modeling of variable viewing conditions results in a CAM.