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More was originally marketed to both men and women and then changed its primary focus to female consumers. It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm (4.7 in) in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters. [2]
When Brown & Williamson merged with R.J. Reynolds in 2004, a new company called Reynolds American was formed, and the company manufactures the brand to this day. The cigarette has a slim shape at 17mm in circumference [5] and 100mm in length, specifically marketed towards women. By comparison, standard cigarettes are 25mm in circumference, and ...
From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
At that time, about 50% of men and 33% of women smoked (defined as smoking more than 100 cigarettes per year). [26] By 2000, consumption had fallen to 2,092 per capita, corresponding to about 30% of men and 22% of women smoking more than 100 cigarettes per year, and by 2006 per capita consumption had declined to 1,691; [ 27 ] implying that ...
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Cigarettes may be flavored to mask the taste or odor of the tobacco smoke, enhance the tobacco flavor, or decrease the social stigma associated with smoking. [3] Flavors are generally added to the tobacco or rolling paper, although some cigarette brands have unconventional flavor delivery mechanisms such as inserting flavored pellets or rods into the cigarette filter. [3]
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Ventilated cigarettes (labeled in certain jurisdictions as Light or Mild cigarettes) are considered to have a milder flavor than regular cigarettes. [1] These cigarette brands may be listed as having lower levels of tar ("low-tar"), nicotine, or other chemicals as "inhaled" by a "smoking machine". [2]