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2. Maidenform - Wikipedia

   en.wikipedia.org/wiki/Maidenform

   A Pigeon Bra in use by WW II soldier. Maidenform converted factories during World War II in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message.

3. Ida Rosenthal - Wikipedia

   en.wikipedia.org/wiki/Ida_Rosenthal

   Ida Rosenthal (née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian-born American dressmaker and businesswoman who co-founded Maidenform.Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.

4. Underwire bra - Wikipedia

   en.wikipedia.org/wiki/Underwire_bra

   The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and

5. List of bra designs - Wikipedia

   en.wikipedia.org/wiki/List_of_bra_designs

   Built-in bras (see below) are sometimes referred to as shelf bras, or integrate a shelf bra into the material. Shutter bra Shutter: dating to c. 1950, with cups that had flaps or lace cuffs at the top. The bra was designed to be partially visible above the neckline of a gown [15] and could be adjusted to vary the amount of cleavage exposed ...

6. 10 comfortable and supportive wireless bras we tried and love

   www.aol.com/news/10-comfortable-supportive...

   Eby’s wireless bra is made with SoftWire, a piece of proprietary “wireless-underwire” that shapes, supports and lifts the chest, as well as a layer of 3D fabric in the band that adds ...

7. Maidenform (Mad Men) - Wikipedia

   en.wikipedia.org/wiki/Maidenform_(Mad_Men)

   "Maidenform" is the sixth episode in the second season of the American television drama series Mad Men. It was written by Matthew Weiner and directed by Phil Abraham . The episode originally aired on the AMC channel in the United States on August 31, 2008.