Search results
Results from the WOW.Com Content Network
Need for power (nPow) is a term that was popularized by psychologist David McClelland in 1961. McClelland's thinking was influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes (1938).
McClelland's research showed that 86% of the population are dominant in one, two, or all three of these three types of motivation. His subsequent research, published in the 1977 Harvard Business Review article "Power is the Great Motivator", found that those in top management positions had a high need for power and a low need for affiliation ...
The need for affiliation (N-Affil) is a term which describes a person's need to feel a sense of involvement and "belonging" within a social group.The term was popularized by David McClelland, whose thinking was strongly influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes in 1938.
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory. He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [ 1 ]
Physical activity, the need for exercise; Power, the need for influence of will; Romance, the need for sex and for beauty; Saving, the need to collect; Social contact, the need for friends (peer relationships) Social status, the need for social standing/importance; Tranquility, the need to be safe; Vengeance, the need to strike back and to compete
Examples of Maslow’s hierarchy of needs Aside from its psychological application, countless disciplines have found Maslow’s model to be a useful teaching tool.
Managerial psychology is a sub-discipline of industrial and organizational psychology that focuses on the effectiveness of individuals and groups in the workplace, using behavioral science. The purpose of managerial psychology is to aid managers in gaining a better managerial and personal understanding of the psychological patterns common among ...
Need for achievement is a person's desire for significant accomplishment, mastery of skills, control, or high standards. The psychometric device designed to measure need-for-achievement, N-Ach , was popularized by the psychologist David McClelland .