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  2. Foreign market entry modes - Wikipedia

    en.wikipedia.org/wiki/Foreign_Market_Entry_Modes

    In international trade, foreign market entry modes are the ways in which a company can expand its services into a non-domestic market. There are two major types of market entry modes: equity and non-equity. The non-equity modes category includes export and contractual agreements. [1]

  3. Market entry strategy - Wikipedia

    en.wikipedia.org/wiki/Market_entry_strategy

    Many companies can successfully operate in a niche market without ever expanding into new markets. On the other hand, some businesses can only achieve increased sales, brand awareness and business stability if they enter a new market. Developing a market-entry strategy involves thorough analysis of potential competitors and possible customers.

  4. International business - Wikipedia

    en.wikipedia.org/wiki/International_business

    Global strategic motivations: other factors beyond entry mode that are the basic reasons for corporate expansion into an additional market. These are strategic reasons that may include establishing a foreign outpost for expansion, developing sourcing sites among other strategic reasons. [19]

  5. International joint venture - Wikipedia

    en.wikipedia.org/wiki/International_Joint_Venture

    Market access – For companies that lack a basic understanding of customers and the relationship / infrastructure to distribute their products to customers, forming a JV with the right partner can provide instant access to established, efficient and effective distribution channels and receptive customer bases. This is important to a company ...

  6. Top Margin-Expanding Companies From the US and China - AOL

    www.aol.com/news/top-margin-expanding-companies...

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  7. Horizontal integration - Wikipedia

    en.wikipedia.org/wiki/Horizontal_integration

    A company may do this via internal expansion or through mergers and acquisitions. [1] [2] [3] The process can lead to monopoly if a company captures the vast majority of the market for that product or service. [3] Benefits of horizontal integration include: increasing economies of scale, expanding an existing market, and improving product ...

  8. Market development - Wikipedia

    en.wikipedia.org/wiki/Market_development

    Market development is a growth strategy that identifies and develops new market segments for current products. It involves marketing existing products in new markets. [ 1 ] A development strategy targets non-buying customers in currently targeted segments .

  9. Diversification (marketing strategy) - Wikipedia

    en.wikipedia.org/wiki/Diversification_(marketing...

    Ansoff pointed out that a diversification strategy stands apart from the other three strategies. Whereas, the first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, the diversification usually requires a company to acquire new skills and knowledge in product development as well as new insights into market ...