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Short-term rental (STR) describes furnished self-contained apartments or houses that are rented for short periods of time. [1] They are usually seen as an alternative to hotels . "Short stay" rentals are an offshoot of the corporate housing market, [ 2 ] and are also offered by private owners and investors via online platforms such as Airbnb .
Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time. Researchers Farhangmehr and Brito reviewed the definitions of sales promotions in marketing texts and journals and identified a set of common characteristics of sales ...
The term 'promotion' tends to be used internally by the marketing function. To the public or the market, phrases like " special offer " are more common. Examples of fully integrated, long-term, and large-scale promotions are My Coke Rewards in the USA or Coke Zone in the UK and Pepsi Stuff .
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Tourism Malaysia or Malaysia Tourism Promotion Board (MTPB) is an agency under the Ministry of Tourism, Arts and Culture, Malaysia. Tourism Malaysia, formerly known as the "Tourist Development Corporation of Malaysia (TDC)", was established on 10 August 1972. It was then under the former Ministry of Trade and Industry.
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On 20 May 1987, the Ministry of Culture, Arts and Tourism (MOCAT) was established and TDC moved to this new ministry. TDC existed from 1972 to 1992, when it became the Malaysia Tourism Promotion Board (MTPB), through the Malaysia Tourism Promotion Board Act, 1992. In 1990, Malaysia launched a tourism campaign called "Fascinating Malaysia.
Quasi-rent refers to that additional income which is similar to rent. According to David Ricardo, rent arises on account of fixed supply of land. But he recognizes other factors which are found in fixed supply in the short term. The additional income earned by these factors in the short-period is similar to rent. [citation needed ...
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