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Close-Up toothpaste is also available in the Philippines, Pakistan, Peru, Argentina, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria, Indonesia, Bangladesh and Egypt. It is one of the top brands in terms of sales in India. [6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns. [7]
Close-Up: marketed by Unilever, [12] it was launched in 1967 and was the first gel toothpaste in the world. [13] Colgate: marketed by Colgate-Palmolive, it is the first toothpaste in a collapsible tube, introduced in 1896, after having been sold in glass jars since 1873. [14]
Tapas Relia [1] (Gujarati: તપસ રેલીયા; born 11 August 1978) is an Indian music composer and producer, known for his famous advertising campaigns for brands like Close-Up (toothpaste), Domino's Pizza, Amaron Batteries, IPL and Mahabharat.
Close-Up – toothpaste (except the United States) Cream Silk – conditioner (Philippines) Dawn (S.A) – lotion products; Dermalogica (USA) – skincare and spa products; Dimension (Southeast Asia, South Asia, Middle East, North America, South America) Dove Men+Care – shampoo, deodorant, body sprays, shower gel
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Meswak (also referred to as Miswak) is a fluoride-free toothpaste brand that was launched in India by Balsara Hygiene in 1998. [1] The toothpaste is marketed as a herbal toothpaste [2] as it is made from extracts of the Salvadora persica plant. [3] The teeth cleaning twig of the plant is reputed to have been used over 7,000 years ago. [4]
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