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Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. [ 1 ] [ 2 ] The brand is marketed worldwide by Unilever [ 3 ] and licensed since 2003 [ 4 ] [ 5 ] to Church & Dwight for the North American market.
In 2003, Church & Dwight Company acquired the United States and Canadian rights to the Mentadent brand from Unilever and then operated it as a subsidiary brand of Arm & Hammer until it discontinued sales of the brand in 2016. [2] [3] Mentadent is most notable for its unique toothpaste dispenser: a dual chamber pump. This design is intended to ...
Close-Up: marketed by Unilever, [12] it was launched in 1967 and was the first gel toothpaste in the world. [13] Colgate: marketed by Colgate-Palmolive, it is the first toothpaste in a collapsible tube, introduced in 1896, after having been sold in glass jars since 1873. [14]
There are many varieties and brands of toothpaste to choose from, but when it comes to keeping your teeth clean, you can save money by simply looking at labels. From different textures and flavors ...
Sunsilk (Sedal in Spanish-speaking Latin American countries, Seda in Brazil, Elidor in Turkey; Hazeline in China) – shampoo and conditioner (discontinued in the United States and Canada in 2007) Tatcha – Luxury skincare brand acquired on 10 June 2019 for close to $500 million; Thermasilk – shampoo and conditioner; Tholl – skin care
It works, too — according to a clinical 30-day study, participants noticed a 3 shade difference in their teeth, with maximum results reaching up to 6 shades. The before and after photos really ...
Related: The 'Fantastic' New Costco Bakery Item That Has Shoppers Riled Up For many, the Kirkland Signature chocolate chip alternative was a welcomed change from big name brands such as Nestle.
An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
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