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Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns .
Historically, the digital advertising business has relied on the easy to measure click-through rate (CTR) typically provided by the ad server. Most ad server platforms also measure unique or reach impressions based on deduplication of browser cookies. Click-through rates have been known to be on the decline since the advent of the display banner.
Click-through rate, a measure of the success of an online advertising campaign "Choose the right", a common Latter Day Saint saying, often found on a CTR ring Close target reconnaissance, a military term for scouting in extremely close proximity to the target
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process, [7] and through removing impediments to user experience and improving page loading speeds.
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.
Bounce rate is an Internet marketing term used in web traffic analysis.It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.
These companies rely on keyword targeting to increase viewers, improve conversion rates, and stand out in competitive online marketplaces. With billions in ad spend on these platforms, keyword advertising is a central strategy for reaching targeted audiences and driving customer engagement in today's digital landscape.