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In France, Danones yogurt Bio changed to Activia on January 16, 2006 because of EU regulations on organic agriculture. [2] The original BankAmericard service and Chargex (in Canada) became Visa in the late 1970s. [3] Bib-Label Lithiated Lemon-Lime Soda changed its name to 7 Up Lithiated Lemon Soda and finally to 7-Up in 1936.
Opt for brands that maintain transparency and value, even if it means exploring lesser-known or store-brand alternatives," he said. #4 So, Not A 2-Pack Image credits: Thepicausno
In early 2009, the juice brand switched its packaging from displaying an orange with a straw in it to an image of a tall glass of juice. Customers panned the change, complaining the bottles looked ...
The Multipack bags were in a different layout, being in Landscape style. Quavers' logo was changed slightly, and the flavours remained the same. [5] In December 2009, Quavers, Wotsits, Squares, and French Fries all changed their packaging again to coincide with a "99 Calories or Less" range with a consumers' focus on “New Year New Me”.
When Inbev purchased Anheuser in 2008, the company's brand remained intact, as did the A & Eagle on packaging. Indeed, the eagle was incorporated into the new Anheuser InBev ( BUD ) parent company ...
In many areas, New Coke was initially sold in original Coke packaging; bottlers used up remaining cans, cartons and labels before new packaging became widely available. Old cans containing New Coke were identified by their gold colored tops, while glass and plastic bottles had red caps instead of silver or white, respectively.
The bears later became part of the packaging, replacing the baby in 2004. The new animated advertising campaign was called "Call of Nature". [11] In 2010, the company changed the logo to add flecks of toilet paper to the bears in the logo. [12] The "Charmin Bears" [13] is a collective family of parents and children. [14]
Even the biggest brands in the world can feel a bit dowdy and in need of a makeover — but a change in image can be as risky for a company as for a person.
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related to: brands that changed their packaging