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Sexual script theory states that all social behavior, including sexual behavior, is socially scripted. The theory was introduced by sociologists John H. Gagnon and William Simon in their 1973 book Sexual Conduct. Its basic principle states that all social behavior, including sexual behavior, is socially scripted. [1]
A key concept Simon and Gagnon formulated was that of sexual scripts: they developed the significance of scripts as a metaphor for understanding human sexualities. In their view, human sexuality far from being a simple biological drive should be seen as a socially organized sexual script.
John H. Gagnon (November 22, 1931 – February 11, 2016) was a sociologist of human sexuality who wrote and edited 15 books and over 100 articles. He collaborated with William Simon to develop the piece he is perhaps best recognized for: "Sexual Conduct: The Social Sources of Human Sexuality" (1973). He was Distinguished Emeritus Professor of ...
Created Date: 8/30/2012 4:52:52 PM
A script is a structured representation describing a stereotyped sequence of events in a particular context. Scripts are used in natural-language understanding systems to organize a knowledge base in terms of the situations that the system should understand.
There have been many empirical research studies conducted in order to test the validity of the script theory. One such study, conducted by Bower, Black, and Turner in 1979, [3] asked participants to read 18 different scenarios, all of which represented a doctor’s office script. The participants were later asked to complete either a recall ...
Script analysis is the method of uncovering the "early decisions, made unconsciously, as to how life shall be lived". [1] It is one of the five clusters in transactional analysis, involving "a progression from structural analysis, through transactional and game analysis, to script analysis". [2]
James Gardner March (January 15, 1928 – September 27, 2018) was an American political scientist, sociologist, and economist.A professor at Stanford University in the Stanford Graduate School of Business and Stanford Graduate School of Education, he is best known for his research on organizations, [1] his (jointly with Richard Cyert) seminal work on A Behavioral Theory of the Firm, [2] and ...