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For example, in the cause marketing campaign by American Express (to which the term "cause marketing" is attributed), the company saw a 17% increase in new users and a 28% increase in card usage. CSR voluntarily initiated by firms results in more opportunities for profit than CSR mandated by the government.
America's Charities is a 501(c)(3) membership-based nonprofit, representing more than 130 charitable organizations in workplace giving campaigns for employers in public and private sectors: the Combined Federal Campaign, the federal government’s workplace giving campaign, state and local governments, and nonprofits. In its 40 years, America's ...
America Saves is a nationwide campaign of the Consumer Federation of America (CFA) that assists and encourages individuals to save money, reduce spending, and "build wealth." [ 18 ] The campaign is a social marketing effort that seeks to stimulate behavior change, similar to other social marketing efforts to reduce smoking, curtail drunk ...
A second type of campaign is the comprehensive, integrated, or total development campaign, which aims for a longer fundraising program based on a long-term analysis of the organization's needs and direction. This form of campaign can wrap together capital projects, endowment and operating expenses as its purpose, and use a variety of ...
American Legion; Society of American Military Engineers; American Muslims for Palestine; Americans For Fair Taxation; Americans Standing for the Simplification of the Estate Tax; Americans United for Separation of Church and State; AMVETS; The Arab Gulf States Institute; Army and Navy Union of the United States of America; Aspen Strategy Group
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Keep America Beautiful cleanup volunteers in 2021. Keep America Beautiful is a nonprofit organization founded in 1953. It is the largest community improvement organization in the United States, with more than 700 state and community-based affiliate organizations and more than 1,000 partner organizations.
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