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  2. Market structure - Wikipedia

    en.wikipedia.org/wiki/Market_structure

    The market structure determines the price formation method of the market. Suppliers and Demanders (sellers and buyers) will aim to find a price that both parties can accept creating a equilibrium quantity. Market definition is an important issue for regulators facing changes in market structure, which needs to be determined. [1]

  3. Market penetration - Wikipedia

    en.wikipedia.org/wiki/Market_penetration

    Market penetration refers to the successful selling of a good or service in a specific market. It involves using tactics that increase the growth of an existing product in an existing market. [1] It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. [2]

  4. Market (economics) - Wikipedia

    en.wikipedia.org/wiki/Market_(economics)

    e. In economics, a market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labour power) to buyers in exchange for money.

  5. Market concentration - Wikipedia

    en.wikipedia.org/wiki/Market_concentration

    In economics, market concentration is a function of the number of firms and their respective shares of the total production (alternatively, total capacity or total reserves) in a market. [1] Market concentration is the portion of a given market's market share that is held by a small number of businesses. To ascertain whether an industry [2] is ...

  6. Market economy - Wikipedia

    en.wikipedia.org/wiki/Market_economy

    A market economy is an economic system in which the decisions regarding investment, production, and distribution to the consumers are guided by the price signals created by the forces of supply and demand. The major characteristic of a market economy is the existence of factor markets that play a dominant role in the allocation of capital and ...

  7. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    Shown is a marketplace in Delhi. Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms. [1][2][3] Microeconomics focuses on the study of individual markets, sectors, or industries as ...

  8. Market power - Wikipedia

    en.wikipedia.org/wiki/Market_power

    t. e. In economics, market power refers to the ability of a firm to influence the price at which it sells a product or service by manipulating either the supply or demand of the product or service to increase economic profit. [1] In other words, market power occurs if a firm does not face a perfectly elastic demand curve and can set its price ...

  9. Ansoff matrix - Wikipedia

    en.wikipedia.org/wiki/Ansoff_matrix

    The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept.