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The British Rail Corporate Identity Manual is a corporate identity guide created in 1965 by British Rail. It was conceived in 1964, and finished in July 1965 by British Rail's Design Research Unit, [1] and introduced British Rail's enduring double arrow logo, created by Gerald Barney and still in use today as the logo for National Rail. [2]
The train station sign at Wymondham, with the double arrow, the corporate identity of National Rail. The National Rail (NR) logo was introduced by ATOC in 1999, (previously British Rail logo as used from 1965), and was used on the Great Britain public timetable for the first time in the edition valid from 26 September in that year.
The history of British Rail's corporate liveries is quite complex. Although the organisation was associated with Rail Blue from the mid-1960s to the 1980s, a number of other schemes were also used, especially when it was split into operating units (or sectors ) in the mid-1980s.
British Rail was the brand image of the nationalised railway owner and operator in Great Britain, the British Railways Board, used from 1965 until its breakup and sell-off from 1993 onwards. From an initial standardised corporate image, several sub-brands emerged for marketing purposes and later in preparation for privatisation.
The new BR corporate identity and Double Arrow were rolled out in 1965, and the brand name of the organisation was truncated to "British Rail". [ 2 ] [ 3 ] The logo was used widely by British Rail on trains, stations and tickets.
In her book British Rail: The Nation's Railway, Tanya Jackson argues that the Modernisation Plan laid the foundations of the highly successful Inter-City operation as well as planting the seeds of modern industrial design in the railway organisation. This was to lead to British Rail producing its benchmark Corporate Identity Manual in the sixties.
British Rail [28] British Airports Authority DSB [28] NHS Road signs in Iran: Designed for British Rail in 1964. Still in use on parts of the UK rail network, but mostly superseded elsewhere. Rail Alphabet 2: United Kingdom railway stations: An evolution of Rail Alphabet commissioned by Network Rail and planned for use on new station signage ...
Tobyclifton redrew it according to the British Rail Corporate Identity Manual. Author: Double Arrow design - British Rail Design Research Unit staff member Gerry Barney. This file: Tobyclifton; Other versions: Logo of National Rail - Used by the organization that superseded British Rail, and is based off this logo.