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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  3. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    Download QR code; Print/export ... A business plan is a formal written document containing the goals of a business, ... Templates [3] and guides, such as ...

  4. Buy one, get one free - Wikipedia

    en.wikipedia.org/wiki/Buy_one,_get_one_free

    The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.

  5. John Vincent (restaurateur) - Wikipedia

    en.wikipedia.org/wiki/John_Vincent_(restaurateur)

    John Vincent MBE (born 28 September 1971 [1]) is a British entrepreneur who is the chief executive and co-founder of fast food chain Leon Restaurants.Vincent is also known for his work in developing the 2013 School Food Plan, for which he was appointed an MBE; for chairing the Council for Sustainable Business; and for co-authoring seven LEON cookbooks.

  6. Food marketing - Wikipedia

    en.wikipedia.org/wiki/Food_marketing

    With regards to marketing according to Liaw and Tam in 2015, ethics deals with moral principles behind the operation of marketing. [51] The main ethical issue surrounding sponsorship being utilised as a form of marketing communication by food companies is the sponsorship of sport from perceived unhealthy food and beverage companies, such as ...

  7. Fast food advertising - Wikipedia

    en.wikipedia.org/wiki/Fast_food_advertising

    Fast food restaurants often aim some of their advertising directly at the youth population. [4] Around $1 billion is annually spent on advertising targeted at youth-oriented media, primarily television, in the United States.

  8. Henry Dimbleby - Wikipedia

    en.wikipedia.org/wiki/Henry_Dimbleby

    Henry Richard Melville Dimbleby MBE (born May 1970) is a British businessman and cookery writer who is a co-founder of Leon Restaurants and the Sustainable Restaurant Association. He was appointed lead non-executive board member of the Department for Environment, Food and Rural Affairs in March 2018. [ 1 ]

  9. Dortch Enterprises - Wikipedia

    en.wikipedia.org/wiki/Dortch_Enterprises

    Dortch Enterprises (DE) is a company in the restaurant business as a Subway and Taco Bell multiunit franchise operator and formerly owned the Halo Burger chain. Dortch was only one of 38 out of the 17,000 Subway franchisees worldwide that owns 40 or more locations. [1]

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