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Website builders are tools that typically allow the construction of websites without manual code editing. They fall into two categories: Online proprietary tools provided by web hosting service companies. These are typically intended for service users to build their own website.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
A website content writer who also has knowledge of the SEO process is referred to as an SEO Content Writer. Most story pieces are centered on marketing products or services, though this is not always the case. Some websites are informational only and do not sell a product or service. These websites are often news sites or blogs.
For example, Alice and Bob have websites. If Bob's website links to Alice's website and Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories in order to achieve higher rankings in the search engines. Reciprocal linking between websites is no ...
Doorway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings. Sometimes a doorway page is copied from another high ranking page, but this is likely to cause the search engine to detect the page as a duplicate and exclude it from the search engine listings.
A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.
For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches. The majority of these searches take place on Google , Yahoo , Bing , Yandex , Baidu and other search engines but for better optimization in your local area you should also use sites like Yelp , Angie's List , LinkedIn ...
The website wireframe connects the underlying conceptual structure, or information architecture, to the surface, or visual design of the website. [3]: 131 Wireframes help establish functionality and the relationships between different screen templates of a website. An iterative process, creating wireframes is an effective way to make rapid ...
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