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Instant messaging. Instant messaging ( IM) technology is a type of synchronous computer-mediated communication involving the immediate ( real-time) transmission of messages between two or more parties over the Internet or another computer network. Originally involving simple text message exchanges, modern IM applications and services (also ...
SMS language displayed on a mobile phone screen. Short Message Service ( SMS) language, textism, or textese[ a] is the abbreviated language and slang commonly used in the late 1990s and early 2000s with mobile phone text messaging, and occasionally through Internet -based communication such as email and instant messaging. [ 1]
Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, desktops/laptops, or another type of compatible computer. Text messages may be sent over a cellular network or may also be sent via satellite or Internet ...
Multimedia Messaging Service ( MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. [ 1] The MMS standard extends the core SMS (Short Message Service) capability, allowing ...
Spamming is the use of messaging systems to send multiple unsolicited messages ( spam) to large numbers of recipients for the purpose of commercial advertising, non-commercial proselytizing, or any prohibited purpose (especially phishing ), or simply repeatedly sending the same message to the same user. While the most widely recognized form of ...
Research. v. t. e. Call to action ( CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Tatango is an U.S. mobile marketing company that works in text message marketing (SMS/MMS) services. [ 2 ] [ 3 ] [ 4 ] Tatango is a privately held corporation based in Seattle, WA , with investments from the Seattle Alliance of Angels.
Promotional media. Research. v. t. e. Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [ 1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing.
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