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v. t. e. Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does ...
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...
Google Docs is an online word processor and part of the free, web-based Google Docs Editors suite offered by Google, which also includes Google Sheets, Google Slides, Google Drawings, Google Forms, Google Sites, and Google Keep. Google Docs is accessible via an internet browser as a web-based application and is also available as a mobile app on ...
Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]
Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics. Depending on the business objective, two ...
Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Internet by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.
Google’s corporate parent Alphabet Inc. delivered another quarter of steady growth amid an AI-driven shift in the ubiquitous search engine that is the foundation of its internet empire. The ...
Gmail is the email service provided by Google. As of 2019, it had 1.5 billion active users worldwide, making it the largest email service in the world. [ 1] It also provides a webmail interface, accessible through a web browser, and is also accessible through the official mobile application. Google also supports the use of third-party email ...