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Sales of all Chrysler models plummeted in 1958 and 1959 despite improvements in quality. Throughout the mid-and late-1950s, Chryslers were available in top-line New Yorker, mid-line Saratoga, and base Windsor series. Exner's designs for the Chrysler brand in the early 1960s were overblown versions of the late 1950s, which were unhelpful in sales.
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Chrysler wordmark. The American car company Chrysler has produced many different models of cars under the brand name. In addition to Chrysler models built in the United States, the list also includes vehicles manufactured in other countries and cars designed by other independent corporations that were rebranded for Chrysler.
Chrysler was founded by Walter Chrysler on June 6, 1925, [1] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [2]Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations just after a similar rescue job at the Willys car company.
List of Chrysler factories contains all the vehicles manufactured by Chrysler LLC (currently "Stellantis North America") and the brands of the group before it merged with Fiat S.p.A. to form FCA. This list only includes vehicles under the Chrysler , Jeep , Dodge , and Ram brands.
Geo (General Motors brand) (1989–1997) Hudson (1909–1957) Hummer (1992–2010; back as model of GMC since year 2022, Hummer EV) Hupmobile (1909–1939) Imperial (1955–1975, 1981–1983) (Chrysler Corporation brand – Imperial was also used as a Chrysler model name in certain other years.) Jordan; Kaiser; LaFayette; LaSalle (1927–1940 ...
By extension, it is also used for Jeep and AMC vehicles built after Chrysler's 1987 buyout of American Motors Corporation, including the short-lived Eagle brand. [5] [6] In Canada, Chrysler parts were sold under the "Chryco" and "AutoPar" brands until the Mopar brand was introduced into that nation's market, starting in the late 1970s.
Fiat Chrysler Automobiles NV chief executive Sergio Marchionne and Dennis Williams, President of the United Auto Workers (UAW), entered into contract negotiations on 14 July 2015. As negotiations between the UAW and US automakers began, Marchionne leaned in to embrace Williams in a hug seen "round the world," shocking some union members. [ 34 ]