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The Potter Box is a model for making ethical decisions, developed by Ralph B. Potter, Jr., professor of social ethics emeritus at Harvard Divinity School. [1] It is commonly used by communication ethics scholars. According to this model, moral thinking should be a systematic process and how we come to decisions must be based in some reasoning.
Communication ethics is a sub-branch of moral philosophy concerning the understanding of manifestations of communicative interaction. [1] Every human interaction involves communication and ethics, whether implicitly or explicitly. Intentional and unintentional ethical dilemmas arise frequently in daily life.
One of the earliest models of communication was given by Aristotle. [2] [71] He speaks of communication in his treatise Rhetoric and characterizes it as a techne or an art. [72] His model is primarily concerned with public speaking and is made up of five elements: the speaker, the message, the audience, the occasion, and the effect. [71] [73]
For example, Aristotle asserts in Book II of the Nicomachean Ethics, the man who possesses character excellence will tend to do the right thing, at the right time, and in the right way. Behavioral ethics over time developed models of human morality based upon the fact that morality is an emergent property of the evolutionary dynamic that gave ...
According to Habermas, the "substantive" (i.e. formally and semantically integrated) rationality that characterized pre-modern worldviews has, since modern times, been emptied of its content and divided into three purely "formal" realms: (1) cognitive-instrumental reason; (2) moral-practical reason; and (3) aesthetic-expressive reason.
The characteristics of the nature of the communication impacts the degree of attitude change. One such characteristic is the design of the message; people tend be more persuaded by messages that don't appear to be targeted for them. [1] By nature, there is a primacy effect that occurs with speakers. People are more influenced by what they hear ...
In moral psychology, social intuitionism is a model that proposes that moral positions are often non-verbal and behavioral. [1] Often such social intuitionism is based on "moral dumbfounding" where people have strong moral reactions but fail to establish any kind of rational principle to explain their reaction.
As one of the earliest models of communication, Lasswell's model has been very influential in the field of communication studies. In 1993, the communication scholars Denis McQuail and Sven Windahl referred to Lasswell's model as "perhaps the most famous single phrase in communication research."