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A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members. [1] In digital advertising, it refers to a targeting tool for digital marketing, first initiated by Facebook, which helps to reach potential customers online who are likely to share similar interests and behaviors with existing customers. [2]
A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data points to target their ads. Social media targeting combines targeting options (such as geotargeting, behavioural targeting, and socio-psychographic targeting) to make detailed target group ...
Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. [1] [2] [3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications.
The lawsuit centers on the platform's practice of "micro targeting ads", claiming ads are ensured to appear only in the feeds of people who belong to certain targeted groups. Women, for example, would not see ads targeting men, while older generation men would not see an ad aimed at people between 18 and 45. [433]
The company utilizes geolocation software to power the “My Local Ace” section of its website. Based on a site visitor's location, the website's online locator service can show the visitor how many stores are in their area, as well as a city-level locator map to help the customer find the store closest to their address. [ 5 ]
Some commercial databases have augmented geolocation software with demographic data to enable demographic-type targeting using IP address data. The primary source for IP address data is the regional Internet registries which allocates and distributes IP addresses amongst organizations located in their respective service regions:
In 2018, Realtor.com introduced Local Expert, a digital marketing service for targeting ads to agents and prospective buyers on both the company's website and Facebook. [40] Local Expert was expanded in 2019 to allow ad purchases for searches at the city level in addition to the ZIP Code level.
Infer, [1] sometimes referred to as "Facebook Infer", is a static code analysis tool developed by an engineering team at Facebook along with open-source contributors. It provides support for Java, C, C++, and Objective-C, and is deployed at Facebook in the analysis of its Android and iOS apps (including those for WhatsApp, Instagram, Messenger and the main Facebook app).