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  2. Online presence management - Wikipedia

    en.wikipedia.org/wiki/Online_presence_management

    Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...

  3. MerchantCircle - Wikipedia

    en.wikipedia.org/wiki/MerchantCircle

    MerchantCircle is an online business directory, social business network and marketing platform. It combines features from traditional Internet yellow pages sites such as Yellowpages.com, Citysearch and Yelp, with community-oriented social media sites like Facebook. MerchantCircle offers small and midsize businesses, which may not have marketing ...

  4. Social media use by businesses - Wikipedia

    en.wikipedia.org/wiki/Social_media_use_by_businesses

    Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

  5. Sprinklr - Wikipedia

    en.wikipedia.org/wiki/Sprinklr

    Sprinklr is an American software company that develops a software as a service (SaaS) customer experience management (CXM) platform. [3] The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.

  6. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    In other words, brands need to set specific advertising objectives when creating online social media ads. Customer engagement, increased revenue and brand awareness, enhanced customer experiences, and thought leadership positioning are typical marketing objectives for social media marketing. [29]

  7. Act! LLC - Wikipedia

    en.wikipedia.org/wiki/Act!_LLC

    ACT! features include contact, company and opportunity management, a calendar, marketing automation and e-marketing tools, reports, interactive dashboards with graphical visualizations, and the ability to track prospective customers.

  8. Social media optimization - Wikipedia

    en.wikipedia.org/wiki/Social_media_optimization

    Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).

  9. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

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