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The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [12] available to viewers in the U.S. [13] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [14]
Streaming service viewing options: Roku, Amazon Fire TV, smart TVs, Chromecast, the Apple App Store, Google Play, Apple TV, gaming consoles and Xfinity devices; also accessible via web browser 4 ...
The Roku OS includes the Roku Channel Store, featuring a collection of apps Roku calls "channels". [32] The operating system allows users to browse streaming channels available, displayed in a grid format. [8] [33] According to mobile app analytics company 42matters, there were over 26,000 apps available in the Roku Channel Store in 2023. [34]
It is implementing an ad revenue sharing model with content providers. On August 8, 2018, the Roku Channel became available on the web as well. [87] Roku also added the "Featured Free" section as the top section of its main menu from which users can get access to direct streaming of shows and movies from its partners. [88]
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Roku, Inc. (/ ˈ r oʊ k uː / ROH-koo) [2] is an American technology company. [3] [4] Founded in 2002 by Anthony Wood, it produces Roku-branded streaming players and TVs, distributes streaming services and operates an ad business on its platform. Roku is the U.S. market leader in streaming video distribution, [5] [6] [7] reaching 120 million ...
Free advertising-supported streaming television (FAST) is a category of streaming television services which offer traditional linear television programming ("live TV") and studio-produced movies without a paid subscription, funded exclusively by advertising akin to over-the-air or cable TV stations.
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