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A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...
The Lanham Act's fair-use exception is an affirmative defense requiring the defendant to prove that the term was used in good faith and in a descriptive manner for a purpose other than as a mark. The Lanham Act includes a fair-use exception, under § 1115(b)(4), for trademarks that consist of descriptive words, to prevent trademark monopolies ...
identity documents such as the British Passport. Consult this guide for full details. ... Fraud Act 2006.pdf; Page:Fraud Act 2006.pdf/1;
A counterfeit consumer good is a product, often of lower quality, that is manufactured or sold without the authorization of the brand owner, using the brand's name, logo, or trademark. These products closely resemble the authentic products, misleading consumers into thinking they are genuine.
A FedEx contract worker has been busted for allegedly dumping dozens of packages in the woods to avoid working late. Latavion Lewis was arrested after a post office in Bonifay, Florida, received ...
Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.
The sound logo (or audio mnemonic) is one of the tools of sound branding, along with the jingle, brand music, and brand theme.A sound logo (or audio logo or sonic logo) is a short distinctive melody or other sequence of sound, mostly positioned at the beginning or ending of a commercial.