Search results
Results from the WOW.Com Content Network
The APR credential was established in 1964 as a certification program sponsored by the Public Relations Society of America (PRSA). [1] The PRSA continued to manage the program until 1998 when the Universal Accreditation Board - consisting of approximately 25 representatives from nine major PR professional societies — was formed as part of an effort to make the credential an industry-wide ...
Ph.D. in mass communications; M.A. in media studies Integrated undergraduate-graduate degree 5 year program for students to earn a B.A. and M.A in media studies; JD-MA Joint Degree—In collaboration with Penn State Law, students can earn a J.D. and M.A. in Media Studies; Master of Professional Studies in Strategic Communications — online only
The Public Relations Society of America (PRSA) is a 501(c)(6) not-for-profit organization trade association serving the public relations and communication community. It was founded in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils.
Obtaining a certificate is voluntary in some fields, but in others, certification from a government-accredited agency may be legally required to perform certain jobs or tasks. Organizations in the United States involved in setting standards for certification include the American National Standards Institute (ANSI) and the Institute for ...
In 2011 and 2012, the PRSA solicited crowd-supplied definitions for the term and allowed the public to vote on one of three finalists. The winning definition stated that: "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." [13]
Robert T. Hastings Jr. is an American public relations and strategic communications professional who has served as an executive in several aerospace and defense corporations and as a political appointee in the administration of President George W. Bush, where he was the senior public affairs official and principal spokesman for the U.S. Department of Defense in 2008–2009.
The Excellence Theory explained that the value of public relations lies in organization-public relations. Good relationship with its strategic publics is helpful for an organization to develop and achieve goals desired by both the organization and its publics, reduce costs of negative publicity, and increase revenue by providing products and services needed by stakeholders. [2]
Lukaszewski is a member of the PRSA's College of Fellows (Fellow PRSA) and the PRSA's Board of Ethics and Professional Standards (BEPS). He has been a members of BEPS since 1992, and they named him an emeritus member in 2015. He was also selected as an IABC Fellow and began serving on the IAB Communication Certification Council (GCCC) in 2015.