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P&O Ferries is a British shipping company that operates ferries from United Kingdom to Northern Ireland, and to Continental Europe (France, Belgium and the Netherlands). The company was created in 2002 through mergers and acquisitions within P&O.
The boss of P&O Ferries has insisted he will not reverse the decision to sack nearly 800 seafarers despite being given “one further opportunity” by Transport Secretary Grant Shapps.
P&O Stena introduced the Brand World concept now found on many of the current P&O Ferries fleet. Finnegan Consultancy Group developed and implemented the original Brand World strategy which brought about a standard image across the fleet.
P&O Portsmouth was formed in 1999 when P&O European Ferries Portsmouth Operations were named after the merger of the Dover Operations with Stena Line to make P&O Stena Line, when in 2002 P&O bought Stena's 20% share in P&O Stena Line so the North Sea Operations and the Portsmouth operations were merged with the Dover Operations to make P&O Ferries.
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