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2. HubSpot - Wikipedia

   en.wikipedia.org/wiki/HubSpot

   HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, Sales Enablement, PPC Management and customer support.

3. Brian Halligan - Wikipedia

   en.wikipedia.org/wiki/Brian_Halligan

   Brian Halligan is an American executive and author. [1] He is the co-founder and executive chairman of software company HubSpot [2] based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology.

4. Comparison of CRM systems - Wikipedia

   en.wikipedia.org/wiki/Comparison_of_CRM_systems

   HubSpot CRM Free: HubSpot: N/A N/A SaaS [2] Java [3] yes Cloud computing HBase: 2014 [4] Neolane: Adobe: v6 2012 Proprietary or SaaS C++, JavaScript yes Windows, Linux MS SQL, Oracle, PostgreSQL, MySQL 2001 Nutshell CRM: Nutshell CRM 2017 2017 SaaS: PHP yes Web, iOS, Android: MySQL: 2010 Oracle Advertising and Customer Experience (CX) Oracle ...

5. Scott Brinker - Wikipedia

   en.wikipedia.org/wiki/Scott_Brinker

   In 2007, the company stopped taking on new web development projects and focused on building this new business, which Brinker has described as "landing pages 2.0". [13] Brinker began the MarTech industry conference in 2014 [14] in Boston and now runs them twice a year. Brinker joined HubSpot as Vice President of Platform Ecosystem in Sep 2017. [15]

6. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and Marketing ROI measurement. Effective marketing automation tools leverage data from a separate or integrated CRM to understand customer impact and preferences.

7. Lead scoring - Wikipedia

   en.wikipedia.org/wiki/Lead_scoring

   Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. [1] The resulting score is used to determine which leads a receiving function (e.g. sales, partners, teleprospecting) will engage, in order of priority.