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In 2009, historian Evelyn Nakano Glenn attributed sensitivities to skin tone among African Americans to the history of slavery. [33] Lighter-skinned African Americans were perceived to be more intelligent and skilled than dark-skinned African Americans, who were relegated to more physically taxing, manual labor. [33]
A clear example of beauty whitewashing is a L'Oreal advertisement which used Beyoncé Knowles.It was printed in Elle magazine and Essence magazine. Knowles' skin was digitally retouched to appear lighter in Elle than in Essence, which is targeted at African American women. [5]
Skin Deep: Women Writing on Color, Culture and Identity by Elena Featherston [50] Cues of Colorism: The Psychological, Sociocultural, and Developmental Differences Between Light-skinned and Dark-skinned African-Americans by Tasia M. Pinkston [51] The Borders of Dominicanidad: Race, Nation, and Archives of Contradiction by Lorgia Garcia-Peña
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A majority of Black women reported using skin lightening products, with some admitting that they didn’t know the products contained harmful ingredients like hydroquinone, according to a survey ...
Natural, kinky, curly styles were not worn very often (in their natural state). Prior to the 1960s African American beauty standards consisted of long hair and lighter skin. Different skin tones and hair textures weren’t celebrated as beautiful in mainstream. Previously hair straightening, skin lightening, and bleaching were marketed. That ...
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