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The YouTube video Innocence of Muslims (2012), produced privately within the United States, was interpreted by some Muslims as blasphemous in its mocking of Muhammad, and spurred protests and related anti-American violence internationally despite official condemnation of the video by U.S. government officials. [48]
Cost per view video advertising. Both Google and TubeMogul endorsed this standardized CPV metric to the IAB's (Interactive Advertising Bureau) Digital Video Committee, and it's garnering a notable amount of industry support. [81] CPV is the primary benchmark used in YouTube Advertising Campaigns, as part of Google's AdWords platform.
Linear video ads — the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program. Non-linear video ads — the ads run concurrently with the video content, so the users see the ad while viewing the content.
Many independent musicians, as well as large companies such as Universal Music Group, use YouTube to promote videos. Six of the 10 most viral YouTube videos of 2015 were rooted in music. [44] One such video, the "Free Hugs Campaign" with accompanying music by the Sick Puppies, was one of the winners of the 2006 YouTube Awards. [45]
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Since June 2007, YouTube's videos have been available for viewing on a range of Apple products. This required YouTube's content to be transcoded into Apple's preferred video standard, H.264, a process that took several months. YouTube videos can be viewed on devices including Apple TV, iPod Touch and the iPhone. [108]
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YouTube has faced criticism over aspects of its operations, [215] its recommendation algorithms perpetuating videos that promote conspiracy theories and falsehoods, [216] hosting videos ostensibly targeting children but containing violent or sexually suggestive content involving popular characters, [217] videos of minors attracting pedophilic ...