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Currently a subsidiary of global company Fruit of the Loom, Russell Athletic was the main brand of Russell Brands, LLC. until its acquisition in 2006. [ 1 ] [ 2 ] [ 3 ] Founded in 1902, the company produced team uniforms for a wide range of sports, such as American football , basketball , baseball , softball , and volleyball .
They then became famous for their men's union suits made of heavy knitted fabric. In 1908, that bulky and tight-fitting garment was turned into a new kind of loose-fitting underwear. They went on to introduce a two-piece and the popular union suit [ 5 ] [ 2 ] as well as a lightweight waffle-like fabric with the advertising slogan , "Next to ...
Fruit of the Loom is one of the largest manufacturers and marketers of underwear, printable T-shirts and fleece for the activewear industry, casualwear, women's jeanswear, and childrenswear. The company employs more than 32,400 people worldwide. [citation needed] The company is a vertically integrated manufacturer.
Underoos is a brand of underwear primarily for children, produced by the Fruit of the Loom company. The packages include a matching top and bottom for either boys or girls, featuring a character from popular entertainment media, especially superhero comics , animated programs , and fantasy/science fiction .
Amazing fit and feel. From the smooth soft fabric to the stretchy fit, shoppers are loving theseFruit of the Loom Seamless Underwear.But don't ask them to name just one favorite thing about them.
The company sold its 'Vanity Fair Intimates' lingerie business to Fruit of the Loom for US$350 million in cash on January 23, 2007. [11] Later that month, VF acquired Eagle Creek. Also in 2007, VF acquired Majestic Athletic on February 28, followed by a $885-million purchase of 7 for all Mankind and Lucy Activewear on July 26. [12]
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