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This was the first logo officially named the "Pepsi Globe". The design was refined in August 2003 when the typeface was updated and the Pepsi Globe became more detailed. This version remained mostly the same in 2008 when Pepsi redesigned the packaging once more to show different backgrounds on each can, though the color remained blue.
The juice brand, a subsidiary of Pepsi from 1998 to 2021, removed its front-and-center logo in favor of a tall glass of orange juice. Social media, then in its early days, hated the design.
Pepsi escaped bankruptcy and moved ahead of Seminole. In 1953 Seminole changed its name to The Double Cola Company as it is today though for a period known as the Double-Cola Co. USA. [3] In 1956, the company developed Ski, a soda pop comparable to Sun Drop. [2] Ski is a citrus soda made with real orange and real lemon juice.
PepsiCo's flagship product, Pepsi Cola, has been engaged in a rivalry for generations with Coca-Cola; it is commonly referred to as the cola wars. Although Coca-Cola outsells Pepsi Cola in the United States, PepsiCo within the North American market is the largest food and beverage company by net revenue.
On March 28, PepsiCo announced that its flagship brand Pepsi will be using a new logo across its products, the first update to the logo in 14 years.
The Pepsi logo used from 1971 to 1986. From 1986 to 1991, the wordmark was typeset in Handel Gothic. [15] This logo was used for Pepsi Throwback until 2014. The Pepsi globe and wordmark used from 1997 to 2003 The Pepsi globe and wordmark used from 2014 to 2023 The current Pepsi globe revealed in March 2023; officially launched on August 23 of ...
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
Before 2012, Pepsi One was the last Pepsi variant to include the old logo used from 2003 to 2008, while all the other Pepsi variants had been using the current logo used since late 2008; the only other Pepsi product not using the current logo was Pepsi Throwback, which intentionally used retro packaging. However, Pepsi One's logo was later ...