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The general model of color psychology relies on six basic principles: Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color-motivated behavior.
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
The International Affective Picture System (IAPS) is a database of pictures designed to provide a standardized set of pictures for studying emotion and attention [1] that has been widely used in psychological research. [2] The IAPS was developed by the National Institute of Mental Health Center for Emotion and Attention at the University of ...
When Marla Genova's preschool peer accidentally stepped on her hand, Genova couldn't stand the attention and "quit." "My mom couldn't get me to come back," remembers the now-37-year-old researcher ...
Color fictionalists argue that, since we can imagine perceiving an inverted color spectrum, it must follow that color represents a property that determines the way things look to us, yet has no physical basis.
Shyness (also called diffidence) is the feeling of apprehension, lack of comfort, or awkwardness especially when a person is around other people. This commonly occurs in new situations or with unfamiliar people; a shy person may simply opt to avoid these situations.
From a color psychology perspective, red demands visual attention and communicates dynamic, strong, and confident feelings, according to Sawaya. Just think about Coca-Cola’s iconic ad campaign ...
The color spectrum clearly exists at a physical level of wavelengths (inter al.), humans cross-linguistically tend to react most saliently to the primary color terms (a primary motive of Bornstein's work and vision science generally) as well as select similar exemplars of these primary color terms, and lastly comes the process of linguistic ...