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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    If both the advertisement made 40 years ago and the exact same advertisement made today contain the same speaker with the same credentials (ethos), and the same arguments with the same logic (logos), and they both appeal to the same emotions and the same values (pathos), but the reception is completely different, then what has changed is the ...

  3. Visual rhetoric - Wikipedia

    en.wikipedia.org/wiki/Visual_rhetoric

    Ethos is the appeal to ethics or integrity. Pathos is the appeal to emotions; Logos is the appeal to logic or reason [26] These techniques are a technical skill learned and utilized by visual communication designer's today, such as in the field of advertising. Each of these methods of appeal have the ability to influence their audience in ...

  4. Rhetorical situation - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_situation

    A rhetorical situation is an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of the rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974).

  5. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    Book II gives advice for all types of speeches. Aristotle's Rhetoric generally concentrates on ethos and pathos, and—as noted by Aristotle—both affect judgment. Aristotle refers to the effect of ethos and pathos on an audience since a speaker needs to exhibit these modes of persuasion.

  6. Automatic Complaint-Letter Generator - Wikipedia

    en.wikipedia.org/wiki/Automatic_Complaint-Letter...

    In 1995, the generator had "282 sentence skeletons, 170 independent clauses, 183 adjectives, and 123 nouns". The combination of these elements can form more than one billion sentences. [ 7 ] As of September 2009, the generator has expanded to 3379 independent clauses, 618 adjectives, and 497 nouns. [ 8 ]

  7. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    Aristotle (384–322 BCE) was a student of Plato who set forth an extended treatise on rhetoric that still repays careful study today. In the first sentence of The Art of Rhetoric, Aristotle says that "rhetoric is the antistrophe of dialectic". [70]:

  8. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  9. Inventio - Wikipedia

    en.wikipedia.org/wiki/Inventio

    When relying on ethos, a speaker uses personal "trustworthiness or credibility" to persuade the audience to believe their specific argument on a particular topic (Ramage 81). For example, if a presidential candidate has a long history of philanthropy, he or she will invent an argument that demonstrates personal good character in order to ...

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