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  2. Likert scale - Wikipedia

    en.wikipedia.org/wiki/Likert_scale

    Likert scales typically range from 2 to 10 – with 3, 5, or, 7 being the most common. [14] Further, this progressive structure of the scale is such that each successive Likert item is treated as indicating a 'better' response than the preceding value. (This may differ in cases where reverse ordering of the Likert scale is needed).

  3. Rating scale - Wikipedia

    en.wikipedia.org/wiki/Rating_scale

    A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences , particularly psychology , common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product .

  4. Rensis Likert - Wikipedia

    en.wikipedia.org/wiki/Rensis_Likert

    Rensis Likert (/ ˈ l ɪ k ər t / LIK-ərt; August 5, 1903 – September 3, 1981) was an American organizational and social psychologist known for developing the Likert scale, a psychometrically sound scale based on responses to multiple questions. The scale has become a method to measure people's thoughts and feelings from opinion surveys to ...

  5. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    Scaled questions – Responses are graded on a continuum (e.g.: rate the appearance of the product on a scale from 1 to 10, with 10 being the most preferred appearance). Examples of types of scales include the Likert scale, semantic differential scale, and rank-order scale. (See scale for further information)

  6. Affect measures - Wikipedia

    en.wikipedia.org/wiki/Affect_measures

    Differential Emotions Scale (DES) is developed on the basis of Differential Emotions Theory, which contends that emotions are closely related to the formation of personality. [15] The scale advances to DES-IV with the theoretical development. DES-IV includes 36 items using a 5-point frequency Likert scale (from rarely or never to very often).

  7. Response bias - Wikipedia

    en.wikipedia.org/wiki/Response_bias

    [1] [17] For example, in a survey utilizing a Likert scale with potential responses ranging from one to five, the respondent may only give answers as ones or fives. Another example is if the participant only answered questionnaires with "strongly agree" or "strongly disagree" in a survey with that type of response style.

  8. HuffPost Data

    projects.huffingtonpost.com

    Poison Profits. A HuffPost / WNYC investigation into lead contamination in New York City

  9. Level of measurement - Wikipedia

    en.wikipedia.org/wiki/Level_of_measurement

    Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal , ordinal , interval , and ratio .