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Detailing is more than a cleaning process to make a vehicle look good; it is a systematic approach to help extend its life with methods and products that reduce damaging environmental elements such as dirt, sun, harsh winters, etc. [3] Appropriate maintenance or restoration of vehicles to keep them looking outside and inside as if they came from an auto dealer's showroom increase their resale ...
Turtle Wax, Inc. (known simply as Turtle Wax) is an American manufacturer of automotive appearance products. The company was founded by Benjamin Hirsch in Chicago in 1941 [ 2 ] and is currently headquartered in Lombard, Illinois , having relocated from Addison, Illinois in 2024.
In 1965 Morton International purchased the controlling interest in Simoniz Company, adding Master Wax-Detergent Proof and Smooth-Pre Softened products to the line. In 1976, Simoniz was acquired by Union Carbide. It introduced such products as Shines Like the Sun, Super Poly, Body Guard, Double Wax, Simoniz II, Shine Booster and Super Blue.
Zep was founded in 1937 by Mandle Zaban, William Eplan, and Saul Powell. [2] The company manufactured industrial and janitorial cleaning products and differentiated itself from competitors through marketing its product formulations as unique and promoting their hands-on customer service. [3]
Automotive paint is paint used on automobiles for both protective and decorative purposes. [ 1 ] [ 2 ] Water-based acrylic polyurethane enamel paint is currently the most widely used paint for reasons including reducing paint's environmental impact .
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