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  2. List of web analytics software - Wikipedia

    en.wikipedia.org/wiki/List_of_web_analytics_software

    Free - $5/month ... $119/month Webtrekk Q3: Webtrekk: Cookies via JavaScript N/A From $202/month Webtrends: Webtrends: Cookies via JavaScript N/A N/A Woopra: iFusion Labs LLC Cookies via JavaScript 1.2 Free - $999+/month Yahoo! Web Analytics: Yahoo! Cookies via JavaScript Not available anymore Free Yandex.Metrica: Yandex: Cookies via JavaScript ...

  3. Data management platform - Wikipedia

    en.wikipedia.org/wiki/Data_management_platform

    Data management platforms rely heavily on Cookie technology to identify behaviours. Recent moves from Apple and now Google are moving towards blocking third party advertising cookies which places the Data management platform value proposition at risk. Moreover, the adoption of such a platform may be difficult in an organization's current ...

  4. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

  5. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    HubSpot promotes their inbound marketing concepts through their own marketing, [28] and has been called "a prolific creator of content" such as blogs, social media, webinars and white papers. [7] In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools. [35]

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.

  7. ActiveCampaign - Wikipedia

    en.wikipedia.org/wiki/ActiveCampaign

    ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. [3] The company offers email marketing, marketing automation, sales automation, and CRM functionality. [4] [5] [6] [7]

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