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Why Google wants HubSpot. HubSpot's core software product helps small and medium-size businesses produce, track, and analyze "inbound marketing," or when a customer uses search or clicks a social ...
HubSpot hosts an annual marketing conference for HubSpot users and partners called "INBOUND". The event is typically located in Boston. In 2019, HubSpot hosted its largest conference in the event's history, with a record of over 26,000 attendees from 110 countries. [64] [65] The first INBOUND conference took place in 2012.
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Brian Halligan is an American executive and author. [1] He is the co-founder and executive chairman of software company HubSpot [2] based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology.
Customer relationship management (CRM) is a process in which a business or another organization administers its interactions with customers, typically using data analysis to study large amounts of information.
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Shortly after the book was published, Lyons wrote in The New York Times that HubSpot had a "frat house" atmosphere. He also called the company a "digital sweatshop" in which workers had little job security. [2] Later that month, HubSpot's founders gave an official response to the book, in which they addressed several, but not all, of Lyons ...
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