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Therefore, for political campaigns to truly reach as many people as possible, political groups first need to get those three users talking about their campaigns on social media. [50] With the many ways social media can be used in political campaigns, many U.S. social media users claim they are drained by the influx of political content in their ...
Joe Biden, the Democratic Party nominee for 2020, had not made much use of social media in the past, but used portions of his campaign budget to run advertising on certain platforms, most notably Facebook, where he is estimated to have spent up to $1.6 million on advertising leading up to the California Democratic primary. [13]
Mitt Romney's campaign team lead Obama in posts on Facebook but Obama's posts had a higher number of responses than Romney's posts, during the buildup towards the election, Obama's social media campaign team created 614 posts on social media sites versus Romney's campaign team published only 168 posts. [21]
The campaign was described as "payback" for COVID-19 disinformation by China directed against the U.S. [123] The campaign primarily targeted people in the Philippines and used a social media hashtag for "China is the virus" in Tagalog. [122]
The Clinton campaign used social media to advertise Trump's use of fake news and potential Russian intervention. Many argue that Clinton's loss was in part due to Trump gaining the votes of groups that do not use social media, while Clinton's audience was active on most social media platforms. [32]
Notable late outsider efforts include the Robert F. Kennedy 1968 presidential campaign and the Jesse Jackson 1984 presidential campaign. Presidential announcements took new social media political forms in the 2012 and 2016 campaigns. [12] [13] The ambiguity of waiting for formal announcements for US elections in general has been criticized. [9 ...
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