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The most recent interest surrounding UGT is the link between the reason why media is used and the achieved gratification. UGT researchers are developing the theory to be more predictive and explanatory by connecting the needs, goals, benefits, consequences of media consumption and use along with individual factors.
A student who asks a question is displaying an intellectual need for the question to be answered. A birdwatcher who cannot identify a certain bird will often have a strong intellectual need to identify that bird because it represents a hole in his or her knowledge; however, others might have no intellectual need, even though they also cannot identify the bird.
Physiological needs include: Air, Water, Food, Heat, Clothes, Reproduction, Shelter [22] and Sleep. Many of these physiological needs must be met for the human body to remain in homeostasis. Air, for example, is a physiological need; a human being requires air more urgently than higher-level needs, such as a sense of social belonging.
The Need for Achievement refers to the notion of getting ahead and succeeding. The Need for Affiliation is the desire to be around people and be well received socially. It also includes the desire for being a member in a group and conformity. The Need for Power is the desire for control over others and over yourself.
In other words, a need is something required for a safe, stable and healthy life (e.g. air, water, food, land, shelter) while a want is a desire, wish or aspiration. When needs or wants are backed by purchasing power , they have the potential to become economic demands .
In 1938, the American psychologist Henry Murray developed a system of needs as part of his theory of personality, which he named personology.Murray argued that everyone had a set of universal basic needs, with individual differences among these needs leading to the uniqueness of personality through varying dispositional tendencies for each need; in other words, a specific need is more ...
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Examples are the desire for food, water, and shelter. Higher needs belong to the psychological level and are associated with the potential to grow as a person. Examples are self-esteem in the form of a positive self-image and personal development by actualizing one's unique talents and abilities. [125]