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Most of the industry had been anticipating Modelo Especial to overtake Bud Light in sales for some time, but the boycott accelerated the switch. [18] In early June, Modelo Especial topped Bud Light as America's largest selling beer by revenue, [96] [19] after Bud Light had held the spot for 20 years. [18]
It’s the end of an era for Bud Light: The beleaguered brand is no longer the most popular beer on tap at bars. Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its ...
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership position in a field that could be even more important: Tap sales.
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Bud Light continues to hemorrhage customers after a rough 2023, when the brand’s notable promotion with transgender influencer Dylan Mulvaney during March Madness caused many conservatives to ...
The controversy toppled Bud Light from its position as America’s best-selling beer for more than two decades. In June, it dropped to second place in U.S. retail sales behind Modelo Especial.