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On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
The overtaking of Bud Light as America's most popular draft beer has been "years in the making," according to the founder of Draftline Technologies, a company that provides software for beverage ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership position in a field that could be even more important: Tap sales.
Bud Light continues to hemorrhage customers after a rough 2023, when the brand’s notable promotion with transgender influencer Dylan Mulvaney during March Madness caused many conservatives to ...
Bud Light continues to be a drag on Anheuser-Busch InBev’s bottom line in the United States, but the world’s biggest brewer saw its global revenue rise and beating expectations.