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A product manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management.Product managers own the product strategy behind a product (physical or digital), specify its functional requirements, and manage feature releases.
The concept of product management originates from a 1931 memo by Procter & Gamble President Neil H. McElroy.McElroy, requesting additional employees focused on brand management, needed "Brand Men" who would take on the role of managing products, packaging, positioning, distribution, and sales performance.
Software product management roles can be subdivided depending on their focus: product owner, product marketing manager, technical product manager and strategic product manager. Software program manager focuses on the project delivery of engineering processes, design, documentation, planning, execution, operations and feedback.
Product managers described the role to me as more intuitive and right-brained than left-brained (though there are plenty of technical PMs, many of them former engineers). The career site Zippia ...
Each scrum team has one product owner. [16] The product owner focuses on the business side of product development and spends the majority of time liaising with stakeholders and the team. The role is intended to primarily represent the product's stakeholders, the voice of the customer, or the desires of a committee, and bears responsibility for ...
The term project owner is sometimes used for describing the project executive. However, the term project owner is ambiguous, since it can refer to various different roles, such as the project sponsor , or a team including the sponsor, project champion and the owner's project manager, or simply the customer.
A chief product officer (CPO), sometimes known as head of product or VP of product, is a corporate title referring to an executive responsible for various product-related activities in an organization. The CPO is to the business's product what the CTO is to technology. They focus on bringing the product strategy to align with the business ...
Because no good comes from a Great Product Owner who becomes a fired or burned-out Product Owner!" Quite simply, it is a Product Owner myth to say that it is always the Product Manager. Carl.schutte 06:29, 23 June 2011 (UTC)